5 Signs You Don’t Understand Web Analytics

5 Signs You Don't Understand Web Analytics As a results-driven digital marketing agency, we know the importance of understanding web analytics and how this can drive your business to succeed online. Often we come across businesses who were sold on the lure of data, yet have...

How Should Your Business Do Digital Marketing?

How your business should do digital marketing depends on a few factors that you should consider before the start. Key considerations include the customer's journey, your goals, your technical capability and of course your budget. More often than not,...

Creating a Data Driven Content Strategy

Whilst it sounds uninspiring, data can provide a huge amount of insight for your digital and content marketing strategies. Data can come from many sources and most is available readily for you to turn into content that effectively targets your ideal audience. USE WHAT YOU’VE GOT If...

Using Keyword Research to Maximum Effect

A common service we provide for our clients is Keyword Research, where we research various tools to discover what types of key words and phrases people type into Google when searching for your products or services, (if you interested in doing this yourself then read...

Mobile Insights from Google Analytics

Over the past few years, we’ve seen a huge surge in digital growth coming from mobile usage above anything else. Furthermore, Google has recently announced its move towards “mobile-first indexing”, where it has updated its ranking systems to primarily use the mobile version of...